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ation projects on driving multitasking.Even though the coronavirus disease (COVID-19) has limited consumption, individuals continue to plan post-pandemic consumption activities to get rid of the stress caused by consumption repression. Building on Maslow's theory of needs and Herzberg's two-factor theory, our research categorizes consumption into fundamental ("must-have" products that fulfill the physical needs of individuals), hygiene (maintaining the security needs of consumers), and motivational consumption (enhancing well-being of individuals).