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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular way to introduce consumers to new products. They are filled with surprises that shoppers do not know until they open them. Influencers and streamers enhance the thrill-seeking aspect by unboxing videos on YouTube and TikTok. The value of mystery products usually exceeds the cost of their purchase. This creates a sense of excitement and anticipation among customers. Mystery boxes can also boost sales and in