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Like email marketing, social media is also a highly effective channel for sharing your content and enhancing your brand expertise, the latter of which we know B2B customers appreciate. Believe it or not, B2B buyers and C-suite executives can and do use social media when making a purchase. That’s right — social media marketing isn’t just for brands targeting individual consumers. A marketing strategy marries market conditions with your company’s goals, and a marketing plan provides an actionable roadmap with specific channels and me
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