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Introduction In the fast-evolving world of online advertising, the value of keyword strategy cannot be overstated. Search terms act as the connection between what users are searching for and your content. Understanding the notion of search terms is crucial for anyone aiming to improve their online presence. Body Content 1. What Are Keywords? Search terms are the distinct terms or clauses that describe the theme of your article. They are what individuals input in search engines to find information relevant to their needs. 2. Importance of Keywords in SEO Embedding strate