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Introduction In today's dynamic world, online promotion has emerged as an indispensable strategy for businesses aiming to connect to a global base. Understanding the concepts behind online marketing strategies enables businesses to secure sustainable advantage within their industry. Body Content 1. The Foundations of Digital Marketing At its foundation, digital marketing covers leveraging web mediums to promote products and interact with customers. Basic aspects include: Search Engine Optimization (SEO): This technique aims at enhancing a website’s visibility on s