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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an effective way to boost sales and generate buzz for your brand. If not handled properly the use of mystery boxes could be a risky business idea. Make sure you have a clear strategy in place before you start selling these items. The Mystery Box icebreaker encourages participants to share their stories and personal experiences related to the items they select from the box. It also aids in developing empathy and stro
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