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Introduction In the digital age, keywords play a essential role in boosting your online presence. Whether you're working as a digital marketer, understanding how to leverage the power of keywords is crucial for increasing traffic. This article will guide you on the importance of keyword optimization and how to excel at using it. Body Content 1. What Are Keywords in SEO? At its core, a keyword is a phrase that searchers type into search engines to find information. For example, if you’re look