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Introduction In today's rapidly-evolving digital era, companies must understand the importance of digital marketing tactics to stay ahead. Whether you're a startup or an veteran brand, understanding how digital marketing works is essential for success. Body Content 1. Digital Marketing Basics Digital marketing encompasses various methods that help companies access their target audience online. includes everything from SEO and content marketing to SMM and pay-per-click strategies. The aim is to increase online visibility and interaction with leads. 2. Essential El