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Introduction In the world of SEO strategies, keywords are essential for driving traffic. Whether you're designing a website, mastering the use of keywords effectively can create a massive impact. This article will help you understand the basic principles of working with keywords. Let’s dive in. Body Content 1. What are Keywords and Why Are They Important? Keywords are the words or phrases that users enter into search engines to discover information. They're the backbone of any digital marketing plan. Without proper keyword usage, your bl