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Introduction In the ever-evolving world of online content creation, the importance of keyword optimization cannot be overstated. Whether creating a website, understanding keywords is essential for bringing the right audience. This article will break down the main points of keyword usage, helping you enhance your online reach. 1. What are Keywords and Why Are They Important? Search terms are the backbone of any online marketing plan. They outline the terms that users type into search engines to solve a problem. Key Points: User Intent: Understanding what people are look