https://www.amazon.com/stores/author/B09NLBPSCH
For subscription-based businesses, customer retention is the key to long-term growth. Unlike one-time transactions, subscriptions are built on recurring payments. Losing even a small percentage of customers can result in significant revenue loss. In fact, studies show that acquiring a new customer is five times more expensive than retaining an existing one. This highlights the financial benefits of keeping customers satisfied and engaged.
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