https://www.selleckchem.com/pr....oducts/17-AAG(Geldan
Theoretical analysis verified by numerical experiments shows that the fairness behavior always causes a negative effect on the manufacturer, total supply chain, and energy conservation, while it could benefit the retailer in profits. The risk aversion behavior always benefits the manufacturer, total supply chain, and energy conservation, whereas it could make the retailer suffer. Note that both the optimal energy-saving level and corresponding profit of the total supply chain under two types of behavioral concerns are lower
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