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Introduction Regardless if you’re a blogger or business owner, grasping the essence of keywords is necessary to stay ahead. This article explains the critical aspects of using keywords strategically to boost reach online. Key Sections 1. What Are Keywords and Why Are They Important? At their core, keywords are the language people use to search for information on search engines. When used strategically, they: - Improve SEO ranking. - Attract targeted audiences. - Enable platforms to index your content correctly. For example, if you own a bakery, phrases such as