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Introduction In today's dynamic digital era, digital marketing has become a cornerstone of growth for businesses and individuals alike. Whether you are an aspiring marketer, a small business owner, or simply curious about how the online space operates, understanding online advertising is essential. By grasping the concepts of marketing approaches, you’ll be better equipped to navigate the digital landscape. Body Content 1. What is ? Fundamentally, internet marketing refers to the use of internet-based platforms and tools to market products, services, or brands.