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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They give players the chance to acquire rare items for a bargain. However, they have also been accused of encouraging consumption and waste. Include items that fans would want to have in boxes that are themed around hobbies like hiking, cooking or golfing. You can also include items that are related to a TV show or a celebrity. They are an excellent method to test new products Brands utilize mystery boxes as a way to introduce
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