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Introduction In today's fast-paced world, internet marketing has become vital for companies aiming to expand their reach. Understanding its core concepts is central to harnessing the potential of the digital space. Body Content Defining Digital Marketing Digital marketing refers to the techniques used to promote services through internet channels. It covers diverse elements such as search engine optimization (SEO), social media marketing, email marketing, and content creation. Significance of SEO SEO is pivotal for boosting a website's