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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a fantastic way to increase sales and create buzz for your brand. If not handled properly, mystery boxes can be a risky business strategy. Make sure you have a clear strategy in place before you begin selling these items. The Mystery Box icebreaker encourages participants to share their stories and personal experiences with the objects they select from the box. It also assists in building empathy and im
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