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Online betting continues to evolve, influenced by advancements in technology, changing regulations, and shifts in consumer preferences. With a growing global audience, online gambling platforms are innovating at a rapid pace to meet the demands of users while navigating new challenges. In this article, we explore some of the most exciting emerging technologies shaping the future of online betting and how they are expected to impact the industry in the coming years. The Rise of Artificial Intelligence and Machine Learning Artificial Intelligence (AI) and ma