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Introduction In the digital age, keywords play a important role in structuring how we locate information online. Whether you are aiming to improve your content strategy, understanding the significance of a keyword is pivotal. This article will unpack how you can leverage your understanding of keywords to achieve desired results. Why Keywords Matter Understanding Keywords At their core, search queries are the starting point of any information discovery experience. They reflect what people are searching for. For instance, the keyword “best laptops under $1000” highl