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One of the primary reasons for the rise of online sports betting is convenience. Unlike traditional betting, which often required visiting physical locations or betting shops, online platforms allow users to place bets anytime and anywhere. As long as you have an internet connection, you can access a wide range of betting options and markets, whether you're on the go or relaxing at home. The ease of use and instant accessibility have made it easier than ever for newcomers and experienced bettors alike to get involved in this fast-paced world.