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Introduction Understanding how to perform accurate keyword research is integral for improving your online presence. By the end of this article, you'll achieve valuable insights into optimizing your content with the best keywords. What is Keyword Research? Keyword research is the process of discovering the terms that your audience are looking up on search engines. Essentially, it involves trending queries and use them to build strategies that connect with your prospective audience. Why is Keyword Research Important? Improved SEO Rankings Goog