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Introduction In today's digital world, search terms play a pivotal role in improving discoverability on Google. Whether you're an SEO professional, understanding and utilizing the potential of keywords can significantly boost your brand's reach. will explore how to effectively harness your keyword strategy. The Importance of Keywords in SEO Keywords are the cornerstone of any SEO strategy. This section explains: - Targeted Traffic: Using relevant keywords ensures that your website reaches the specific users. - Improved Rankings: Well-resea