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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent way to draw an audience into a story that may take some time to reach its conclusion. JJ Abrams employs this technique often in his films. This was demonstrated in his film Lost. He asked the audience questions he wouldn't answer and then clung to their interest for a long time. They provide a carefully selected selection. Mystery boxes have become a popular trend in the e-commerce industry, captivating con
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