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Over the last decade industrial and academic communities have increased their focus on sentiment analysis techniques, especially applied to tweets. State-of-the-art results have been recently achieved using language models trained from scratch on corpora made up exclusively of tweets, in order to better handle the Twitter jargon. This work aims to introduce a different approach for Twitter sentiment analysis based on two steps. Firstly, the tweet jargon, including emojis and emoticons, is transformed into plain text, exploiting procedur