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In many choice environments, risks and rewards-or probabilities and payoffs-seem tightly coupled such that high payoffs only occur with low probabilities. An adaptive mind can exploit this association by, for instance, using a potential reward's size to infer the probability of obtaining it. However, a mind can only adapt to and exploit an environmental structure if it is ecologically reliable, that is if it is frequent and recurrent. We develop the competitive risk-reward ecology theory (CET) that establishes how the ecology of competi