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Introduction In today's dynamic world, digital marketing has transformed into an crucial strategy for organizations aiming to engage with a global base. Grasping the principles behind digital marketing enables businesses to secure sustainable advantage in their field. Body Content 1. The Basics of Digital Marketing At its core, digital marketing involves using online platforms to market products and interact with users. Essential aspects include: Search Engine Optimization (SEO): SEO aims at enhancing a website’s profile on search engines. Content Marketing: Pro