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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be a great way to engage the audience in a tale that takes time to conclude. JJ Abrams uses this technique frequently in his films. His film Lost was a great example of this. He asked the audience questions that would not be answered and then clung to their attention for years. They have carefully selected selection. Mystery boxes have become a cult trend in the world of online shopping and have been attracting customers all over the world with their carefully selected select
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