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Digital media are critical for contemporary activism-even low-effort "clicktivism" is politically consequential and contributes to offline participation. We argue that in the United States and throughout the industrialized West, left- and right-wing activists use digital and legacy media differently to achieve political goals. Although left-wing actors operate primarily through "hashtag activism" and offline protest, right-wing activists manipulate legacy media, migrate to alternative platforms, and work strategically with partisan media