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Introduction In today's tech-savvy world, understanding online marketing approaches is crucial for any business aiming to succeed. These strategies include a diverse range of methods aimed at improving online presence and engaging with target audiences. This article looks into the core aspects of digital marketing strategies to offer practical advice. Understanding the Essence of Digital Marketing Digital marketing is defined as the use of digital channels to promote products. include social media, email, search engines, and websites, which serve as routes to reach