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Introduction In today's online-centric world, social media has transformed into a powerful tool for entrepreneurs of all sizes. It provides an unparalleled opportunity to engage with audiences, build brand identity, and boost sales. Whether you're a startup or an established enterprise, understanding how to effectively use social media is vital for sustained success. 1. Choose the Appropriate Platforms for Your Brand Not all online platforms are the same. The first step is identifying which platforms align with your ideal custo