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Introduction In today's fast-paced world, digital marketing has become an crucial component for businesses seeking to reach a global market. Understanding the principles behind digital marketing equips businesses to secure competitive edge in their field. Body Content 1. The Foundations of Digital Marketing At its foundation, digital marketing covers leveraging online platforms to advertise products and engage with users. Key elements include: Search Engine Optimization (SEO): This method focuses on boosting a website’s profile on Google. Content Marketing: