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Introduction In today's fast-paced world, online marketing has become vital for companies aiming to grow their audience. Understanding its core concepts is fundamental to maximizing the benefits of the digital space. Body Content Understanding Digital Marketing Digital marketing encompasses the techniques used to advertise products through digital channels. It covers various components such as search engine optimization (SEO), social media marketing, email marketing, and content creation. Significance of SEO SEO is key for increasing a site's presence in search re