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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes can be an excellent way to increase sales and boost the buzz around your brand. If they are not handled properly they can be a risky strategy for business. Make sure you have a clearly defined plan in place before you start selling these products. The Mystery Box icebreaker encourages participants to share their stories and personal experiences related to the objects they choose from the box. It also helps build empathy and stronger interpersonal communication skil