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Introduction In the realm of content strategy, keywords are the cornerstone of success. Whether 're a novice in content marketing or simply exploring how keywords affect visibility online, mastering this concept is where it all begins. What Are Keywords and Why They Work? Put simply, a keyword is a targeted word or phrase that represents what users look for online. So, why do matter?: Increasing Website Visits: Keywords help search engines such as Bing and Google based on relevancy. Target