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Introduction In today's technology-driven world, digital marketing has become a crucial part of business strategies. With the rise of the web and social media platforms, brands are striving to utilize internet-based tools to boost their audience engagement. This article demystifies the fundamental elements of online marketing that can lead your company toward growth. Body Content Understanding the Basics of Digital Marketing At its foundation, digital marketing involves all advertising initiatives that harness electronic devices and the internet. Mediums such as