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Introduction In the ever-changing world of digital marketing, Search Engine Optimization (SEO) plays a crucial role in driving traffic to websites. SEO is not just a marketing fad; it's a proven strategy for businesses to thrive in a oversaturated digital landscape. This guide will help you understand the key aspects of SEO so you can improve rankings effectively. 1. Understanding the Basics of SEO SEO, or Search Engine Optimization, refers to the practice of enhancing websites to appear prominently in Google’s results. The goal is to attr