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The Growing Trend of Online Mystery Box Mystery boxes on the internet are a growing e-commerce trend that appeals to the consumer's curiousity and a love for surprises. Unboxing these boxes can be an exciting experience for the recipients. They love discovering rare items and feel a sense joy. The appeal of mystery boxes lies in the possibility of significant savings on prices. However, consumers should be aware of the potential dangers of engaging in mystery box shopping. Exciting Surprises The element of surprise plays a key part in the appeal of a mystery box.