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Introduction In the dynamic world of online marketing, grasping the concept of targeted search terms is critical. Keywords are the building blocks of digital campaigns, guiding users to relevant content. This article delves into the relevance of keyword research, offering tips on how to harness their power. The Importance of SEO Optimization Why Are Keywords Important in SEO? For digital businesses, mastering keywords is akin to speaking the language of search engines. Search engines rely on these terms to categorize content with user intent. Her