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Introduction In today's fast-paced world, digital marketing has become vital for companies seeking to grow their customer base. Understanding its fundamental principles is integral to leveraging the benefits of the digital space. Body Content Defining Digital Marketing Digital marketing comprises the strategies used to advertise services through online mediums. It involves various elements such as SEO, social marketing, email marketing, and content marketing. Significance of SEO SEO is key for increasing a website's visibility in online searches. Techniques li