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Introduction Understanding the value of a keyword in SEO strategies is vital for anyone aiming to boost their digital visibility. acts as a roadmap that aligns your message with the user’s needs. This article will clarify how to effectively work with keywords while offering practical tips to harness their potential. Body Content What is a Keyword and Why Does It Matter? A keyword is a specific word or group of words that users input into search engines to discover relevant information. For instance, if someone searches for “best hiking shoes