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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are an excellent way to boost sales and generate buzz for your brand. If not handled correctly, mystery boxes can be a risky strategy for business. Be sure to have a plan prior to selling these products. The Mystery Box icebreaker encourages the participants to share their personal stories and experiences related to the items they select from the mystery box. It also aids in building empathy and stronger interpersonal skills. The element of surprise Mystery boxes are an
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