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Should we care about value of a brand when buying the paper? and No. Yes, if an individual valuing company on the cornerstone of asset value. In the event the value of the brand is an essential part of the total sheet, then you can certainly should include it to value could affect net asset of the corporation. If a stock is traded at 10 bucks per share while via book value with vehicles value included is fifteen dollars per share, then investors might profit by buying the stoc