https://www.selleckchem.com/pr....oducts/SB-216763.htm
While cigarette use in the U.S. has declined over time, smokeless tobacco (SLT) use has remained steady. Direct-mail advertising and coupon redemption have been linked to increased tobacco use, and efforts to promote SLT through direct-mail advertising may contribute to sustained SLT use. We examined reach of SLT direct-mail advertisements by recipient demographics and promotional features, including coupons. Direct-mail data (n=418) were acquired from Comperemedia (Mintel) and coded for product type (traditional (e.g. chewing tobacco
Like
Comment
Share
