https://propellerads.com/blog/adv-ppc-marketing/
Decide On Your Offers: While you probably have generic campaigns running year-round to keep leads arriving, might be a great time to have specific. And, this is what we mean by choose your offers. Put your best products and services forward. Bundle them, discount them, or use them as enticement offers - however you have used them, NOW is the time to obtain what your offers will probably be in order. This is very important because . . . Choose Effective Keywords: As you may have learned, in order to promote specific products and services
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