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Online reviews promise to provide people with immediate access to the wisdom of the crowds. Yet, half of all reviews on Amazon and Yelp provide the most positive rating possible, despite human behaviour being substantially more varied in nature. We term the challenge of discerning success within this sea of positive ratings the 'positivity problem'. Positivity, however, is only one facet of individuals' opinions. We propose that one solution to the positivity problem lies with the emotionality of people's opinions. Using computational