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A wealth of recent research supports the validity of the Self-Prioritization Effect (SPE)-the performance advantage for responses to self-associated as compared with other-person-associated stimuli in a shape-label matching task. However, inconsistent findings have been reported regarding the particular stage(s) of information processing that are influenced. In one account, self-prioritization modulates multiple stages of processing, whereas according to a competing account, self-prioritization is driven solely by a modulation in centr