Top-of-the-funnel (TOFU) sales is the initial stag..

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Top-of-the-funnel (TOFU) sales is the initial stage of the sales process where businesses focus on attracting and engaging potential customers.
https://ciente.io/blogs/striki....ng-the-right-chords-
By effectively implementing TOFU sales strategies, you can attract a steady stream of qualified leads
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Striking The Right Chords With Your Top-of-the-funnel Sales - Ciente

As per reports, for every 100 leads, only 2-5 prospects may convert into paying customers. How do you increase this ratio by targeting TOFU clients?

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