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s for product safety in lieu of safety standards. The logistic regression analysis found that being an "Uninformed Consumer" increases the odds of an individual being an "Unsafe Consumer" by 8.4 times (χ2(11) = 97.33, p less then .001). Practical Applications Design of a social marketing campaign that targets these different population segments to change perceptions and promote safe online purchasing is recommended. Construction sites exhibit unique hazardous characteristics. Hence, investigating the causes of fatal and nonfatal accide