https://www.selleckchem.com/pr....oducts/mi-773-sar405
We also predicted that AC would be positively related to AR, and that AC and AR would be positively related to conservation intentions. All hypotheses were supported. Both personal norms (AC, AR) and social norms (subjective norms) were related to intentions to continue conservation without pay. Behavioral interventions that activate norms may help facilitate conservation without payments. As applied in this study, activating personal and social norms may serve to reduce nutrient pollution from agriculture that is flowing into
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