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Recently, there has been a clear trend towards earthy scents in the candle market. The use of natural ingredients like wood, herbs, and spices in candles has attracted consumers seeking a grounded and calming sensory experience. Discover the factors driving the rise of earthy scented candles and why they are becoming a lasting trend. Why Earthy Scents Are So Popular One of the main reasons for the popularity of earthy scented candles is their ability to evoke a sense of nature and